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Converge Partners with Parkwest Casinos to Accelerate Growth and Modernize Performance Marketing

Brand Stewardship Agency brings performance-led media, analytics, and full-funnel strategy to support next phase of growth and customer engagement for Parkwest.

June 16, 2026

Converge Team

Press

Capital Catalyst: CFOs Leading Private Equity Wins with Ying Miao of Converge

What does it take to succeed as a CFO in a private equity-backed organization? In this episode of CFOIQ, host Andrew Zezas sits down with Ying Miao, CFO of Converge, to explore the unique challenges and opportunities finance leaders face when partnering with private equity investors. Drawing on her experience as both an operator and investor, Ying shares practical insights on value creation, financial discipline, capital allocation, reporting transparency, AI-driven finance transformation, and building trust with PE sponsors.

June 15, 2026

Converge Team

Press

mea taps Converge to drive insurance AI growth

mea Platform, an AI-native InsurTech company, has appointed marketing agency Converge to lead an integrated growth and brand strategy programme following its recent $50m funding round.

May 15, 2026

Converge Team

Press

Is AI coming for your job, or is it the ultimate tool for builders?

David Berkowitz (AI Marketers Guild) sits down with Shoshana Winter (Converge) to debunk marketing’s biggest myths.

May 14, 2026

Converge Team

Press

Converge Partners with mea Platform to Accelerate Adoption of AI-Driven Insurance Operations

Converge, a performance‑driven marketing and brand stewardship agency, today announced a new integrated marketing engagement with mea Platform (“mea”), an AI‑native insurance technology company redefining how insurance work gets done at scale. Under the engagement, Converge will lead a unified marketing program to support mea’s next phase of growth, sharpening market positioning, clarifying audience understanding, and building a scalable demand engine aligned with mea’s long‑term product vision.

May 13, 2026

Converge Team

Press

Why We Separate Art From Its Creator

James Pearson, a public relations expert at Converge who has met Jackson and worked on one of his Indiana shows, frames the divergence as temporal distance and risk management rather than genuine moral reckoning.

April 28, 2026

Converge Team

Press

Converge Partners with Vanova Health to Accelerate Healthcare Market Expansion

Converge has partnered with Vanova Health to support the next phase of growth for a physician‑led, clinically integrated network focused on keeping independent practices strong in an increasingly complex healthcare landscape. The partnership brings together Converge’s performance marketing and brand stewardship capabilities with Vanova Health’s mission to modernize provider and payer engagement and build trust at scale. Together, the teams are translating early positioning into visible, credible, and repeatable market engagement with healthcare professionals.

March 18, 2026

Converge Team

Insights

Lead generation for home services in 2026: Changing ecosystems, hidden costs, and the demand for exclusivity

While buyers are consolidating, the lead generation ecosystem is undergoing its own transformation. We’re seeing a reshaping of the industry’s definition of lead quality, and at the heart of the discussion is the shared lead.

January 30, 2026

Sean Diener

Press

The 6 a.m. CFO: How Converge’s Ying Miao starts her day

Converge CFO Ying Miao in the 6 a.m. CFO series, where finance leaders share how they optimize performance and create value. including Ying’s morning pre‑work routine that sets the tone for her day. it is a series of profiles about CFOs, by CFOs. Explaining how peers strategize and structure their days for optimal efficiency and, more importantly, purposes to learn more about how finance chiefs are evolving in the role.

January 29, 2026

Converge Team

Press

From Inertia To Action: Marketing's AI Reckoning And The Road Ahead

If 2025 had a soundtrack, it would have been a long unresolved chord, tension without release, motion without movement. On paper, it looked like a breakthrough year. AI promised acceleration, markets hinted at recovery, and brand leaders felt early sparks of momentum. But somewhere along the way, the industry sunk into quicksand.

January 09, 2026

Shoshana Winter

Press

The end of performance (from a performance marketer)

Why the brand-versus-performance debate is based on a false choice that's costing brands billions. by Shoshana Winter 08 January 2026 Shoshana Winter has spent her entire career in the performance marketing trenches, arguing for ROAS and conversion optimisation over "fluffy" brand work. In a special article for the PMW Squad, the CEO at agency Converge examines new data from WARC that confronts an uncomfortable truth…

January 08, 2026

Converge Team

Insights

Media buying in 2026: What brands need to know

Smart leaders don’t just automate. They interpret, adapt, and innovate, making decisions that move the industry forward.

January 06, 2026

Rachel Collins

Press

CNET: Spotify Will Reportedly Get More Expensive Next Year. Here's What to Expect

CNET and Omar L. Gallaga include Converge CEO, Shoshana Winter, in coverage of the next wave of streaming pricing. CNET reports that Spotify is poised for another U.S. Premium price increase in early 2026 following hikes across multiple regions. The broader landscape also touches Apple and TIDAL as competitors recalibrate pricing and value.

November 25, 2025

Converge Team

Press

CFO: Converge CFO on tripling EBITDA, navigating PE and leading change

In her first year as CFO, Ying Miao has focused on efficiency, talent and technology while balancing the demands of a private equity-backed board. Ying joined marketing and advertising firm Converge as CFO in May 2024, she stepped into a company with ambitious growth plans and a private equity ownership structure.

October 02, 2025

Converge Team

Press

CFO: Happy 40th birthday, Excel - CFOs reflect on its lasting role in finance

Forty Years Ago Today, Excel Taught the CFO How to Play. Thanks to CFO and Adam Zaki for including Converge CFO Ying Miao, in a must read “Happy 40th birthday, Excel: CFOs reflect on its lasting role in finance” Adam covers the four decades after its debut, and how finance chiefs say the legendary consistency, flexibility and shared language keep it central to corporate finance even as AI reshapes the tech stack.

September 30, 2025

Converge Team

Press Releases

Paid Search in the AI Age: Navigating the Zero Click Frontier

To ensure our clients are not left behind in this evolving landscape, we at Converge implement these practices to bridge the gap between new AI powered search engine inquiries and the lower funnel conversions that drive ROI for your business.

September 15, 2025

Converge Team

Press

BUSINESS INSIDER: Converge Names Matt Seiler to Board Amid Rising Demand for ROI-Driven Marketing

Matt Seiler, a three-time CEO and leader in both performance-based compensation and automation, has joined Converge's board of directors. Seiler brings extensive experience to Converge given his decades-long career managing global clients at leading agency brands that include IPG Mediabrands, UM, Omnicom's PHD, BBDO, and Goodby, Silverstein & Partners.

September 10, 2025

Converge Team

Press

MEDIAPOST: Seiler Joins Converge Board, Finds Poetry In AI 'Agency'

Matt Seiler, a three-time CEO and leader in performance-based compensation and automation, has joined the board of directors at full-service performance marketing agency Converge, the company announced Wednesday.

September 10, 2025

Converge Team

Press

PR WEEK: Boutique performance marketing agency Converge hires James Pearson as CCO

Boutique performance marketing agency Converge has hired James Pearson as its chief communications officer. In the newly created role, Pearson will head the agency’s new client service PR division and oversee all corporate media relations, communication and content strategy and PR for Converge and its clients across multiple verticals, the firm said in a statement.

August 29, 2025

Converge Team

Press Releases

“AI for Action” White Paper Redefines Performance Marketing with AI-Driven Insights

With the release of the converge "AI for Action: Scaling Performance Through Innovation" white paper, we are providing insights on how performance marketers can effectively utilize and implement Artificial Intelligence. The agency details how AI integration across performance marketing, from data democratization and creative scaling to insights and campaign pre-optimization, can redefine "performance" by leveraging AI to drive measurable business outcomes, by focusing on high-value marketing

August 20, 2025

Converge Team

Press

MEDIUM: Converge’s Phil Sitilides On How to Lead a Successful Marketing Management Team

Marketing Management helps you understand the way customers think and react when they buy a product or service. Good marketing management drives a company’s success. What are 5 ways to lead a successful Marketing Management team? To address this, we are talking to marketing leaders who can share stories and insights from their experiences. As a part of this series, we had the pleasure of interviewing Phil Sitilides.

July 11, 2025

Phil Sitilides

Press

THE TECH TALKS DAILY: Data-Driven Marketing: How Converge Uses Technology to Drive Growth

In this episode of Tech Talks Daily, I’m joined by Jose Soto, VP of Engineering at Converge Marketing, to discuss how data democratization transforms performance marketing. Jose highlights a common bottleneck in marketing where engineering teams act as the data gatekeepers, often slowing down marketing efforts.

May 28, 2025

Jose Soto

Press

PMW International Powerlist 2025: Winners 81-100 revealed

‘The ‘Silicon Valley Scholar’, the ‘Adtech Alley-opp’ and the ‘Walk of Fame’ all join the PMW International Powerlist – but what is their real life alias? The unveiling of the most influential people in the global performance marketing sector continues today.

May 23, 2025

Shoshana Winter

Insights

Flipping the Script on Audience Stigmas: Moving Beyond Generalizations to Drive Action

Reimagining audience targeting is no longer a luxury—it’s a necessity.

April 18, 2025

Izak Marker

Press

MEDIAPOST: How Brand And Performance Marketing Drive Mutual Success

Many marketers mistakenly see brand and performance marketing as separate, even opposing forces. It's time to argue for a more holistic perspective.

March 18, 2025

Phil Sitilides

Press

CITYBIZ: Converge Appoints dentsu’s John Lyons as Chief Performance Officer

Converge appoints dentsu’s John Lyons as Chief Performance Officer. Lyons brings a wealth of experience in performance marketing, creative strategy, and digital innovation, further bolstering the agency’s capabilities and reinforcing its commitment to delivering impactful results for its clients. Following Converge’s recent rebrand and new business wins, he will lead and elevate the agency’s performance capabilities across the entire marketing journey.

March 18, 2025

Converge Team

Press

ADVERTISING WEEK Modernizing the Marketing Engine: Overcoming Legacy Infrastructure Challenges for Growth

Outdated legacy systems pose a significant challenge to modern marketing agencies. These systems impede agility, scalability, and data-driven decision-making. After years of accumulating point solutions, many companies find their tech stacks function far from seamlessly.

March 11, 2025

Jose Soto

Press

CNBC: Even at $8 million per Super Bowl commercial, ad executives say it’s still bang for your buck

Some brands spent up to $8 million for a commercial during the Super Bowl, which will be broadcast by Fox this year. The price tag, which has been rising to record rates in recent years, is still considered worth it by industry experts.

February 07, 2025

Press

MEDIAPOST: 2025: The Year Of Performance Reinvention

Performance marketing has always been a core element of marketing campaigns, using highly measurable bottom-of-the-funnel channels and tactics to drive sales. Yet, in recent years, a new, more expansive model has emerged.

February 03, 2025

Shoshana Winter

Insights

A Manifesto on Modern Performance, for Today's Growth Marketer

After more than three decades of calling myself a marketer, one guiding principle has remained constant: always expect change. Throughout my career, I’ve adapted to countless disruptions, transformations, and reinventions of nearly every facet of advertising and marketing. Change is what keeps me engaged and excited about the work – even with all its inherent challenges.

January 28, 2025

Converge Team

Insights

Data Hygiene: The Hidden Force Behind High-Performance Marketing

Every interaction you have as a marketer is a data point. Every consumer touchpoint, campaign setup, and CRM entry contributes to the ecosystem that powers your performance. Yet, data hygiene—the essential practice of maintaining clean, accurate, and actionable data—is often overlooked. Left unchecked, it introduces risk, inefficiencies, and even lost revenue opportunities.

November 19, 2024

Converge Team

Insights

WSJ: Homeowners Hold $30 Billion in Remodeling Dreams — Why Home Services Must Get Smarter About Leads To Stay Competitive.

A Wall Street Journal article this week highlighted a powerful market signal: John Burns Research & Consulting estimates that $30 billion in potential remodeling spending is "…sitting on the sidelines, waiting to be spent." Despite a recent slowdown due to higher financing costs, the home services industry sits on the edge of a significant upswing, thanks to over $35 trillion in homeowner equity. Homeowners with an average of $400,000 in equity, have been holding off on major projects, but will be ready to invest as borrowing conditions improve.

November 04, 2024

Converge Team

Press Releases

Performance Marketing Agency Appoints Dentsu's Shoshana Winter as CEO and MRY/AKQA/Media Monk's Jason Whiting as CGO

Performance marketing agency Converge, today announced the appointment of Shoshana Winter as CEO and Jason Whiting as Chief Growth Officer (CGO). As demand increases for full-fledged performance marketing services, these new appointments join Converge's team with a proven record of driving growth, primed to capitalize on the continued expansion of performance marketing services.

October 07, 2024

Converge Team

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Insights& news

Converge Partners with Parkwest Casinos to Accelerate Growth and Modernize Performance Marketing

Capital Catalyst: CFOs Leading Private Equity Wins with Ying Miao of Converge

mea taps Converge to drive insurance AI growth

Is AI coming for your job, or is it the ultimate tool for builders?

Converge Partners with mea Platform to Accelerate Adoption of AI-Driven Insurance Operations

Why We Separate Art From Its Creator

Converge Partners with Vanova Health to Accelerate Healthcare Market Expansion

Lead generation for home services in 2026: Changing ecosystems, hidden costs, and the demand for exclusivity

The 6 a.m. CFO: How Converge’s Ying Miao starts her day

From Inertia To Action: Marketing's AI Reckoning And The Road Ahead

The end of performance (from a performance marketer)

Media buying in 2026: What brands need to know

CNET: Spotify Will Reportedly Get More Expensive Next Year. Here's What to Expect

CFO: Converge CFO on tripling EBITDA, navigating PE and leading change

CFO: Happy 40th birthday, Excel - CFOs reflect on its lasting role in finance

Paid Search in the AI Age: Navigating the Zero Click Frontier

BUSINESS INSIDER: Converge Names Matt Seiler to Board Amid Rising Demand for ROI-Driven Marketing

MEDIAPOST: Seiler Joins Converge Board, Finds Poetry In AI 'Agency'

PR WEEK: Boutique performance marketing agency Converge hires James Pearson as CCO

“AI for Action” White Paper Redefines Performance Marketing with AI-Driven Insights

MEDIUM: Converge’s Phil Sitilides On How to Lead a Successful Marketing Management Team

THE TECH TALKS DAILY: Data-Driven Marketing: How Converge Uses Technology to Drive Growth

PMW International Powerlist 2025: Winners 81-100 revealed

Flipping the Script on Audience Stigmas: Moving Beyond Generalizations to Drive Action

MEDIAPOST: How Brand And Performance Marketing Drive Mutual Success

CITYBIZ: Converge Appoints dentsu’s John Lyons as Chief Performance Officer

ADVERTISING WEEK Modernizing the Marketing Engine: Overcoming Legacy Infrastructure Challenges for Growth

CNBC: Even at $8 million per Super Bowl commercial, ad executives say it’s still bang for your buck

MEDIAPOST: 2025: The Year Of Performance Reinvention

A Manifesto on Modern Performance, for Today's Growth Marketer

Maximize Paid Social ROI with AI: Converge, "Your Agency of Action" will show you how!

Data Hygiene: The Hidden Force Behind High-Performance Marketing

WSJ: Homeowners Hold $30 Billion in Remodeling Dreams — Why Home Services Must Get Smarter About Leads To Stay Competitive.

Performance Marketing Agency Appoints Dentsu's Shoshana Winter as CEO and MRY/AKQA/Media Monk's Jason Whiting as CGO

Return on Everything.

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