What we do:

Our team of performance innovators leverage their expertise in media, data, technology and creative experiences to transform every touch point into measurable high-value actions for your business.

Performance Media Strategy & Planning

Qualified Lead Generation & Customer Acquisition

Performance Creative & Experience

Advanced Analytics & Measurement

Performance Media Strategy & Planning

As performance innovators, Converge's media team views today's evolving ecosystem of digital, mobile, social, print, audio and video channels and platforms as dynamic set of tools to be carefully orchestrated on behalf of our clients' campaigns. Starting with a bespoke measurement framework, our expert team of media planners, strategists and channel-specialists curate and conduct full funnel performance campaigns designed to drive profitable action at every touch point.

Go-to-Market Media Strategy

We act as navigators of the entire buyer journey, carefully designing and orchestrating each interaction to advance the customer through each stage and maximize high value actions that drive measurable growth.

Insurance Marketplace

We leverage back-end connectivity with insurance marketplaces to generate qualified leads, enhance visibility, and optimize customer acquisition through trusted, performance-driven partnerships.

Paid Search

Our seasoned platform experts ensure each click delivers maximum impact and drives meaningful results for search & shopping campaigns. We constantly evolve our efforts to stay up to date with AI advancements, reaching across the Google ecosystem and search engine landscape.

Audio

Maximize impact with an unbeatable combination: extensive audience reach and impressive frequency, affording the opportunity to scale and capture share of ear through influential, engaging mediums, including streaming audio, radio, and podcasts.

Paid Social

Our media buying strategy is a fusion of data-driven performance optimizations and dynamic creative solutions across all highly scalable and emerging social platforms, including Meta, TikTok, Pinterest, Snap, X, LinkedIn, NextDoor, and more.

OOH / DOOH

Leverage impactful out-of-home (OOH) and dynamic digital out-of-home (DOOH) campaigns that capture people's attention in high-traffic or hyper-focused locations, such as gyms, doctors' offices, elevators, gas stations, etc. These initiatives garner measurable impressions and real-world engagement with your brand.

Print

From personalized direct mail to cost-effective shared mail, impactful newspaper ads, and freestanding inserts, we design selective print campaigns that cut through the noise, motivate audiences to act, and deliver significant outcomes.

Display

Visually engage your target audience across various websites and platforms with eye-catching banners, videos, and other rich media formats, increasing brand awareness and driving traffic and actions across your site.

Programmatic

Engage your ideal target market and audiences with pinpoint accuracy and unparalleled reach, utilizing cutting-edge programmatic technology across all digital end points. Harness the power of comprehensive performance tracking throughout the entire customer journey.

E-commerce Media

Mobilize online retailers and marketplaces to help brands reach shoppers directly on their platforms, utilizing shopper data to increase purchase intent and drive sales.

Linear TV, CTV & OLV

We combine the power of traditional linear TV (LTV), targeted connected TV (CTV), and engaging online video (OLV) to deliver your message in an omni-screen way. Whether it's capitalizing on the power of premier media platforms, capturing the attention of streaming viewers, or engaging with them across their various devices, we use this channel to effectively reach targeted audiences on a hyper-local or national basis.

Let us audit your media

Qualified Lead Generation & Customer Acquisition

As masters of performance marketing for nearly two decades, we know that not all leads are created equal. When it comes to lead generation programs, our team does more than broker a list of leads and lob them over to your sales team. We invest our own resources, leverage our cross-channel expertise and extensive partner network to find, model and optimize the leads we capture into a qualified list of prospects primed for action.

Owned & Operated Properties

In addition to customized campaign landing pages, Converge can also develop Owned & Operated web site experiences that enable us to drive traffic, engagement and capture leads in a non-branded, yet highly impactful environment.

Email Marketing

We create targeted, personalized email campaigns that nurture leads, engage customers, and drive conversions—delivering measurable results through consumer inboxes.

Affiliate Management

We develop, direct, and nurture strategic affiliate partnerships with your brand to promote performance-based growth. These associations enable optimized campaigns, seamless tracking, and maximum ROI.

Lead Processing & Fulfillment

Our efficient solutions streamline high-quality lead management, quickly and effectively identifying, qualifying, nurturing, and converting leads to paying customers.

Social & Print

Blending the immediacy of social media with the lasting impact of print, we create cohesive campaigns that engage audiences online and offline, expanding awareness and producing results.

Customer Relationship Management (CRM)

We optimize your CRM system to enhance your relationships throughout the customer lifecycle. Let us simplify processes, improve customer engagement, and maximize lifetime value for your brand through data-driven insights and personalized interactions.

Let us audit your lead gen

Performance Creative & Experience

We craft high-impact, data-powered campaigns that combine bold creativity with measurable results. From eye-catching ads to seamless customer journeys, we design, test, and optimize every element to maximize performance.

Brand Identity & Positioning Strategy

In order to ensure that your campaigns are designed for optimal performance, it is critical that your brand identity and positioning reflect a unique value proposition and are differentiated from your competitors. Converge's creative strategy team will work with you to update, refine or redesign your brand's look and feel, positioning and communication strategy, depending on your specific campaign and brand goals. That work will be a key component of the creative brief we develop to drive best of breed performance creative.

Content Strategy & Development

In today's feed-obsessed culture, the only way brands can earn the attention and response of today's consumers is to deliver more than a sales pitch. Converge works with brands to create a custom strategy for engaging content that is relevant to the vertical, audience and moment in the journey and deliver it when and where it matters most.

Full Funnel Media Creative

When it comes to driving high value actions via marketing campaigns in today's consumer-driven landscape, it goes well beyond a great media plan. Expertly crafted ad creative, compelling content and a personally relevant, intuitive user experiences are critical to maximizing performance. Our team of designers, writers, engineers and user architects blend art and science to transform every banner, social post and landing page into engaging moments that advance the customer journey and drive action.

Creative Strategy & Testing

In order to maximize the impact of a client's creative in every campaign, our strategists develop insights-driven briefs that result in concept-driven ideas that can be executed across every channel of a brand's campaign. To ensure the ongoing performance of our creative campaigns are maximized, we develop structured test and learn plans right out of the gate and leverage enabling technology including DCO to scale our impact over time.

UX Audit & Development

Through a comprehensive analysis of your user experience, we identify opportunities to enhance functionality, engagement, and conversion, while engineering flawless, customer-centric digital journeys.

SEO

We advance your online presence with focused tactics to improve search rankings, increase organic traffic, and boost visibility, ensuring your brand and content reach the right audience.

Let us audit your creative

Advanced Analytics & Measurement

Data is at the core of what we do. The ability to transform data points into actionable insights is imperative to growing our clients' businesses. Whether it's building bespoke solutions or orchestrating marketing technology (martech) platforms and tools, our focus is to deliver the best formula for optimized customer experiences and media programs.

Statistical Modeling & Analysis

We employ advanced statistical techniques to uncover actionable insights, predict trends, and optimize your marketing strategies for maximum performance and ROI.

Data Engineering & Support

We design and maintain scalable, technology-agnostic data pipelines and infrastructure, providing seamless integration, reliability, and visibility into your most valuable actions.

Visualization & Reporting

Let us show you how we transform complex data into clear, usable intel with intuitive dashboards and automated reports, empowering you to make informed decisions and track performance in real time.

MMM / MTA

Utilizing marketing mix modeling (MMM) and multi-touch attribution (MTA), we analyze the impact of your marketing efforts, optimize channel performance, and maximize ROI with fact-based precision.

Business Intelligence & Data Integration

We unify your data sources and deliver powerful insights through seamless integration and advanced analytics, enabling smarter decisions and measurable growth.

A/B Testing & Experimentation

We design and execute data-centric experiments to enhance campaigns, refine strategies, and verify that every decision delivers measurable results.

Data Governance, Privacy & Compliance

Learn how we establish robust frameworks for data governance, privacy, and compliance, in order to ensure accuracy, accessibility, and security—empowering your business with reliable and useful first-party data.

Let us audit your data