Telco - From Prospecting to Foot Traffic.
A leading prepaid wireless carrier wanted to drive foot traffic to its network of Authorized Retailers with the goal of efficient new account acquisitions.
Based on the research and data, Converge focused on the high performing stores, targeting likely switchers via print and dynamic mobile campaigns.
We successfully prospected and communicated through a comprehensive print campaign to potential customers in geos that had a high brand and category index. Store locations were highlighted via variable printing and inserts were supplemented by mobile impressions when prospects were near Wireless stores. We were informed by area demographics and developed English-only and bilingual materials accordingly.

The results:

Campaign provided the lowest cost per new subscriber when compared to other campaigns against the same objective.
Store level foot traffic studies allowed us to further optimize media distribution.
Retailer satisfaction from those who previously questioned the value of corporate support and are now satisfied with quantitative media in market.
HH's Reached
Stores Targeted
Media Spend
New Accounts
Foot Traffic Lift per Store

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