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Data-Driven Marketing: How Converge Uses Technology to Drive Growth
In this episode of Tech Talks Daily, I’m joined by Jose Soto, VP of Engineering at Converge Marketing, to discuss how data democratization transforms performance marketing. Jose highlights a common bottleneck in marketing where engineering teams act as the data gatekeepers, often slowing down marketing efforts.
May 28, 2025
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Jose Soto
PMW International Powerlist 2025: Winners 81-100 revealed
‘The ‘Silicon Valley Scholar’, the ‘Adtech Alley-opp’ and the ‘Walk of Fame’ all join the PMW International Powerlist – but what is their real life alias? The unveiling of the most influential people in the global performance marketing sector continues today.
May 23, 2025
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Shoshana Winter
Flipping the Script on Audience Stigmas: Moving Beyond Generalizations to Drive Action
Reimagining audience targeting is no longer a luxury—it’s a necessity.
April 18, 2025
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Izak Marker
How Brand And Performance Marketing Drive Mutual Success
Many marketers mistakenly see brand and performance marketing as separate, even opposing forces. It's time to argue for a more holistic perspective.
March 18, 2025
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Phil Sitilides
Modernizing the Marketing Engine: Overcoming Legacy Infrastructure Challenges for Growth
Outdated legacy systems pose a significant challenge to modern marketing agencies. These systems impede agility, scalability, and data-driven decision-making. After years of accumulating point solutions, many companies find their tech stacks function far from seamlessly.
March 11, 2025
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Jose Soto
Even at $8 million per Super Bowl commercial, ad executives say it’s still bang for your buck
Some brands spent up to $8 million for a commercial during the Super Bowl, which will be broadcast by Fox this year. The price tag, which has been rising to record rates in recent years, is still considered worth it by industry experts.
February 07, 2025
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Lillian Rizzo
2025: The Year Of Performance Reinvention
Performance marketing has always been a core element of marketing campaigns, using highly measurable bottom-of-the-funnel channels and tactics to drive sales. Yet, in recent years, a new, more expansive model has emerged.
February 03, 2025
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Shoshana Winter
A Manifesto on Modern Performance, for Today's Growth Marketer
After more than three decades of calling myself a marketer, one guiding principle has remained constant: always expect change. Throughout my career, I’ve adapted to countless disruptions, transformations, and reinventions of nearly every facet of advertising and marketing. Change is what keeps me engaged and excited about the work – even with all its inherent challenges.
January 28, 2025
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Converge Team
Maximize Paid Social ROI with AI: Converge, "Your Agency of Action" will show you how!
In today's competitive digital landscape, leveraging AI is key to driving better ROI. Platforms like Meta are leading the charge with powerful AI tools that enable smarter targeting, real-time optimizations, and more efficient use of ad budgets. But these tools are only as effective as the strategies behind them. At Converge: Your Agency of Action, we go beyond just using these technologies—we make them work for you.
January 03, 2025
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Converge Team
WSJ: Homeowners Hold $30 Billion in Remodeling Dreams — Why Home Services Must Get Smarter About Leads To Stay Competitive.
A Wall Street Journal article this week highlighted a powerful market signal: John Burns Research & Consulting estimates that $30 billion in potential remodeling spending is "…sitting on the sidelines, waiting to be spent." Despite a recent slowdown due to higher financing costs, the home services industry sits on the edge of a significant upswing, thanks to over $35 trillion in homeowner equity. Homeowners with an average of $400,000 in equity, have been holding off on major projects, but will be ready to invest as borrowing conditions improve.
November 04, 2024
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Converge Team
Performance Marketing Agency Appoints Dentsu's Shoshana Winter as CEO and MRY/AKQA/Media Monk's Jason Whiting as CGO
Performance marketing agency Converge, today announced the appointment of Shoshana Winter as CEO and Jason Whiting as Chief Growth Officer (CGO). As demand increases for full-fledged performance marketing services, these new appointments join Converge's team with a proven record of driving growth, primed to capitalize on the continued expansion of performance marketing services.
October 07, 2024
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Converge Team
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