Traditional media is a compelling and tangible medium that can captivate an audience and be integrated into a broader customer acquisition strategy.
Our traditional media reach is second to none – we have front row seat access to the widest range of traditional products and partners and can leverage our traditional buying scale for maximum impact both on an impression and cost basis.
We help brands to develop visually appealing and technically sound traditional campaigns (Print, Broadcast, OOH, and Direct Mail)
We monitor and track activity and metrics across the traditional and digital mediums through our integrated know-how
We analyze campaign effectiveness showing you both the tangible and intangible benefits
We provide best in class customer retention and support as evidenced by our multi-year engagements with a myriad of clients
We curate marketing plans and execute campaigns that will drive your most loyal and value rich new customers
We can help you drive efficiencies and results locally in a channel that can be so easily dismissed and with minimal risk
Additionally, with over 50 traditional programs and hundreds of format options to consider, the optimal balance to achieve the client objective is complex. Through detailed analysis of client data, our team of media analysts and technologists identified performance trends and opportunities based on test results and our ability to manipulate large data sets utilizing our Helix analytics and data platform. Certain products had strongest performance closest to retail locations, while other products had strongest performance further from retail locations. This data informed a segmentation model built to identify the optimal message and media mix by sub-zip code.
Are you maximizing your customer acquisition efforts? Let us give you our view