Media Analyst, Forecasting & Planning

Website Converge

Converge is seeking a candidate who is looking to harness their passion for numbers in a strategic and fast-paced environment.  This role is responsible for identifying, analyzing, and reporting on metrics that reflect business performance: including budget management, forecast development, long-term planning, and partnering with budget owners to assess the impact of key business decisions.  The right candidate is a critical thinker, has a keen interest in understanding data, identifying trends, and providing insight.  Additionally, candidate must have strong communications skills and be comfortable in a team environment.

 

Responsibilities

  • Manage and optimize client media plan
  • Work cross-functionally to ensure operational plans are in line with financial budgets and business goals
  • Provide sales forecast based on analyzed trends and media opportunities
  • Oversee the tracking and reporting of client data on an ongoing basis to assess media performance
  • Partner with program management team to identify incremental opportunities and/or areas of re-investment
  • Create and monitor KPIs
  • Develop response curves
  • Coordinate with accounting and finance teams to reconcile expenditures and manage budget placeholders
  • Maintain accuracy in all reporting, analysis, and communications
  • Support ad-hoc projects and special initiatives
  • Instill and promote leadership in the field of analytics and provide an inspired point of view, agility and versatility
  • Initiate communication of findings via oral, written, and visual delivery to all levels of management

 

Qualifications:

  • 3+ years of experience accessing, compiling and analyzing data into actionable insights
  • An undergraduate degree in marketing, mathematics, business-administration or related field
  • Candidates must be able to provide leadership and develop (independently and collaboratively) analytical insights to drive strategy and progress business
  • Work well in a team environment with changing requirements and competing priorities
  • Consistent exercise of independent judgement and discretion in matters of significance
  • Outstanding verbal/written communication, presentation, organizational and teamwork skills are required.
  • Proficiency with Microsoft Excel, Word and PowerPoint is also required.
  • Comfortable with consistent client interaction

Preferred Qualifications:

  • Direct Marketing and/or Agency experience
  • Experience in television, wireless, and/or internet categories
  • General knowledge of accounting principles is a plus